Web Design for Record Label in London
Elevating the Digital Presence of a Techno Record Label
The record label needed a simple yet compelling website.
A central hub where visitors could find essential information about the label, artists, releases, and links to their platforms.
Our goal was to craft a visually cohesive, intuitive site that met these straightforward requirements effectively.
Colors & Typography
Main Colors
#23b242
#49b260
#333333
Extra Colors
#666666
#ffffff
Fonts
Dosis
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Source Code Pro
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Project Process & Management
Web Design & Basic SEO
- Completed within Two Weeks
- Followed a Four-Phase Process
Phase One
- Discovery
- Planning
Phase Two
- Concept
- Design
Phase Three
- Content
- SEO
Phase Four
- Testing
- Launch
Discovery & Planning
- Client understanding
- Site planning
- Portfolio building
Understanding the client’s needs and translating them into an effective site plan.
Given the label’s emerging online presence, we aimed to create a streamlined user experience while building a project for our portfolio.
SEO Optimization
- Keyword Research
- Content Creation
- Basic SEO applied
Basic SEO strategies were applied to boost visibility without overpromising results, given the simple content structure.
Keywords were naturally integrated where possible to improve search engine indexing.
Concept & Design
- Minimalist design
- Dark aesthetic
- Green accents
We designed a minimal website that reflects the dark, industrial aesthetic and the label’s brand identity.
Leveraging green tones and dark greys, we created a visual language reflecting the style of its underground nature.
Testing & Launch
- Rigorous testing
- Responsive launch
- Digital asset creation
After rigorous testing across different devices, we launched a responsive, fully functional site that captures the essence of the techno music scene.
It has proven to be a valuable digital asset, supporting the label’s activities.
Video Production
Description & Process
I began by understanding the event’s theme and objectives, ensuring alignment with the bold, energetic aesthetic required.The entire video production process took one week.
I created visual storyboards that mapped out the flow, emphasizing the label’s dark, industrial, and modern character.
I blended video footage, images, dynamic transitions, and bold graphics, complemented by a powerful soundtrack to create an engaging promo.
Finally, I conducted a thorough review of all elements for consistency, quality, and impact before releasing the final video.
Four Phase Process
- Brainstorm & Concept
- Storyboarding
- Editing & Production
- Final Review
Utilized Tools
- Davinci Resolve 18
- Studio Binder
Key Takeaways
- Consultation
- Advised on Targeting Frameworks
- Limited Implementation
Ad Campaign
Utilized Tools
- Google AdWords
- Keyword Planner
- Google Analytics
Description
I provided consultation to help the label improve their ad campaigns, including advice on effective strategies and frameworks like SWOT and AIDA.
Unfortunately, the client did not fully implement these systems.
The ads were run in-house, and while I offered insights on optimizing audience targeting and minimizing budget waste, these recommendations weren’t fully integrated into the execution.
Project Outcome
Despite the limitations, the project resulted in increased online visibility and brand awareness for the label.
The minimal website, along with promotional content like the promo video and basic ad campaigns, served as a foundational step toward establishing a digital presence for the label.
This experience was valuable for both my portfolio and for the client’s early efforts in growing their brand.
It highlighted the importance of strategy, execution, and the role of continuous learning in delivering impactful projects.
Stop Wasting Budget on Ineffective Ads: A Case Study for Record Labels
Discover how to tackle promotion challenges head-on.
Learn from real examples—like what went wrong—and get actionable strategies for audience targeting, messaging, and effective execution.
This isn’t just theory; it’s your roadmap to better event promotions. Ready to elevate your label’s marketing?
Alex Alali – Digital Marketing Specialist
Certified Digital Marketing Expert from London, UK. I have extensive experience in digital marketing, SEO, and content creation. Let’s connect to discuss how I can contribute to your success.
Hire
Available
Located
London, UK
Phone
+44 75 34 702 279
E-mail
contact@alexalali.com
